In dealing with subjective material, the interviewer is, of course, not trying to discover the true attitude or sentiment of the informant. He should recognize that ambivalence is a fairly common condition of man - that men can do and hold conflicting sentiments at any given time. Furthermore, men hold varying sentiments according to the situations in which they find themselves. (Whyte: 1980, 117, original emphasis)
-Interpreting Qualitative Data, 107-109
2 comments:
there is a girl in my cohort who says that one of her big turn-offs is ambivalence.
To which I say, that means you're not doing it right.
what about women then? ;)
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